PPC for beginners – the seven levels of campaign tracking

Search campaign tracking can often be unsophisticated, working on a last click model, measuring revenue, transactions, ROI etc.

However, some more advanced marketers measure a bigger variety of variables, including profit margin, lifetime value and phone contacts.

Let’s look at the different levels of PPC campaign tracking.

Of course, these aren’t mutually exclusive – a combination can be used for performance objectives.

Sourced through Scoop.it from: econsultancy.com

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