Search campaign tracking can often be unsophisticated, working on a last click model, measuring revenue, transactions, ROI etc.
However, some more advanced marketers measure a bigger variety of variables, including profit margin, lifetime value and phone contacts.
Let’s look at the different levels of PPC campaign tracking.
Of course, these aren’t mutually exclusive – a combination can be used for performance objectives.
Sourced through Scoop.it from: econsultancy.com